ohman "selling culture" vs. klein "no logo"

Comparing Ohman and No logo was not that difficult since they were both basically discussing the same topics. Well not the same topic but the roots of the topic were the same. As we discussed last week that ohman talks about advertising products into the culture to make them part of the lifestyle instead of having it secondary to people’s lives. Also ohman talked about capitalism being the good and the bad. “There are always two sides to every story”.
In No Logo, the topic and the discussion is very similar to that of ohman’s selling culture article. There are similar points in both articles such as advertising, to the extent that people no longer have choices. The people are persuaded in a way that they are not able to overcome the desire, the brand named products have on them. They are to believe that the same product with exactly same material as the brand named product is bad and will not be good enough for them even though it is much cheaper.
“Branding has become into a lifestyle” is what seems in today’s world where cheap products are labeled and made into very exquisite and exclusive products that only the rich can buy. This brings us to the ohman article where he mentions that poor people are becoming poorer and the rich people are getting richer. Selling culture was another one of the topics in ohman’s article, which directly corresponds to the No Logo article.
In my words, I think No Logo is simply some product that does not have a logo, which is meant for the people that cannot afford to buy the brand named ones. All the advertising is done to prevent people from buying “No Logo” products, even though they are both the same quality. The only difference is that one has a logo of a conglomerate and the other has no name written on it. People now days think that they are being judged by what they are wearing. For example if they are wearing brand named or no name, which is in a way true, but only to an extent. It is not completely true, I think it is only the case in some parts of the cities. Not everyone is blessed to buy expensive brand name products. It is a market for the rich and the poor people have nowhere to turn.
Advertising is the topic that is discussed in both articles and it is very much affective in today’s society where customers look at ads and decide whether to purchase the product or not to. The decision is made during the one minute ad on television, and that is the reality. That is the reason why huge corporations are spending a big portion of their money into advertising expense.